Month: May 2013

Can Uniqlo Set the Agenda for Affordable Technical Clothing?

Written for HYPEBEAST

As the world watched golf pro Adam Scott button up his newly awarded green jacket to become the first ever Australian to win The Masters in its 77th year, one couldn’t help but notice the subtle Uniqlo embroidery peeking out from behind his notched lapel. Some would attribute this unusual endorsement as well as Uniqlo’s partnership with number 1 ranked tennis player Novak Djokovic as a calculated brand awareness campaign in an alternative market. Especially when one considers the Japanese retailer is in the midst of aggressively expanding its global presence with hopes of bringing in $50 billion in sales revenue by 2020, a fifth of which will come from its North American brick and mortars alone. Instead Uniqlo’s confidence resides in a strategy unlike its fast fashion competitors, where product is built around value and technical innovation, rather than rapidly changing trends – an ideology that has brought much success to both the automotive and tech industries respectively. (more…)

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Does Kickstarter and Crowdfunding Affect a Label’s Branding?

Written for HYPEBEAST

From defining a clear identity to developing a strong retail presence, independent fashion start-ups will encounter a mountain of obstacles in the way of a successful future. Before any of these initiatives are delivered to the doorstep of the marketplace however, a label must first secure the necessary funds that will enable it to bring its ideas to realization. Unfortunately, due to the industry’s recognizably low profit margins, as well as the extreme difficulty in pairing like-minded backers with justifiably stubborn artisans, finding eager investors may be the most challenging task for any emerging designer. As many inventors — not just those within fashion’s realm — face a similar entrance barrier, crowdfunding sites such as Kickstarter provide an international platform that links virtual capitalists to those financially-inept endeavors. Now, although Kickstarter has brought patronage to new heights that promotes awareness while reappropriating liability, we couldn’t help but notice its effect on both a start-up’s image as well as that of an established clothier. (more…)

reaLation – Alright Music Video

For this video I served as an assistant director co-writing its treatment, scouting locations and most challengingly, curating its wardrobe. Because the video itself travels through different time periods in which the lead character chases an unrequited love, wardrobe had to match that of the specific era. Working with local boutiques, thrift stores, and even my very own closet, we were able to produce a video that I’m very proud of.

Check out the video after the jump. (more…)

Ronnie Fieg Discusses Kith’s East Coast Project for HYPEBEAST

In this video interview for HYPEBEAST, I visited the Kith headquarters in New York to talk with its founder Ronnie Fieg about the brand’s “East Coast Project.” A capsule collection that includes everything from a collaborative snapback hat with Just Don to two new pairs of Asics sneakers, the capsule collection reveals itself as a homage to Ronnie’s two favorite towns – New York and Miami. Within the 4-minute interview we discussed Ronnie’s inspiration, his favorite pieces, the details behind the collection and having creative control over it all.

Check out the video after the jump. (more…)

A Conversation About Timepieces with Benjamin Clymer of HODINKEE for HYPEBEAST

As part of an ongoing HYPEBEAST video series, I interviewed the man behind one of the most respected blogs in fashion, Benjamin Clymer. In this piece, the native New Yorker and I talked about the inception of HODINKEE, his fascination with wristwatches and the hopeful future of the watch industry in America.

Check out the video after the jump. (more…)