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Nike 2012 Olympic Innovation Summit Recap

Written for HYPEBEAST

For the iconic athletic apparel purveyor Nike, Tuesday dawned a new age in cutting edge design and technical material production, likely leading to unimaginable levels of human potential. CEO Mark Parker, along with a supporting cast of preeminent Nike athletes and top Creative Directors, hosted what they labeled an “Innovation Summit” at Basketball City in New York, where I on behalf of HYPEBEAST had the esteem privilege to attend. (more…)